We believe that AI does not replace art – but rather expands it. For us, AI is a tool that makes ideas and emotions materialise into reality immediately. It gives us the freedom to experiment without compromise, and helps us break boundaries by helping us with emotional validation.

In our recording studio we use AI with a clear objective to test sounds and shape emotions with greater precision. We can make realistic mock-ups, layouts and stylistic variations. This creates a clear and inspiring starting point for real artists more quickly. It serves as a tool for rapid audio prototyping, emotional validation, and the initial conceptualisation phase. 

AI isn’t a replacement for humans. But it gets us to the point where humans can turn it into something great faster.

Conversations about the originality of the work may arise, but we believe that just as human creativity often takes inspiration on other people´s work, AI does the same.

Take for example Ed Sheeran, he demonstrated in court that every popular song nowadays uses the same 4 chord progression reminding us that innovation comes from the reimagination and reinterpretation of things we are already familiar with! AI does the same, takes things that already exists and reformulates them to create something new.